Tobacco advertising still exist

We can analysis that some part of advertising like sport sponsoring always put tobacco add on their advertising medium.Ever since of its first appearance of the Red, Gold and White colors of Imperial Tobacco‘s Gold Leaf brand in 1968, teams, drivers and circuits of Formula One (F1) have became heavily dependent on the financial backing of their sponsors and for many decades the tobacco industry played the major role in sponsoring the sport. In 1976, Germany began the trend in outlawing tobacco sponsorships in motor races, then it was followed by United Kingdom in 1984, starting with major races and the rest in later years and in 1992 in
France. As anti-smoking legislation began to tighten in many parts of the world F1 became an even more important opportunity for cigarette brand promotion. The negotiating skills of the F1 leadership (especially Bernie Ecclestone) were such that in many jurisdictions F1 achieved some exemptions from the rules. However there is now a blanket ban on advertising in
Europe, and the cars are not allowed to show any links with the tobacco companies and increasingly, the teams are breaking their dependence on tobacco sponsorship. In 2000, WilliamsF1 became the first major team to run without tobacco sponsorship, and McLaren have now replaced the West brand and no longer have any tobacco sponsors. Renault ended the deal with Mild Seven after the 2006 season. Ferrari on the other hand renewed their arrangements with Philip Morris in 2005 and will continue to display the Marlboro brand wherever they can and will be displaying it until 2009, when all tobaccos sponsoring is banned.

alcohol and students

After a survey made with the young people of a business school on the alcohol consumption, we can draw several conclusions.  For the major part, 92 % of the young people consume some alcohol. The biggest part consume twice a week (32 %). 20 % consume more than three times per week some alcohol. According to the young people, they consume mainly some alcohol to have a good time with their friends (73 %). For 23 %, and it is that which is woring, the alcohol consumption became a custom. 29% can’t go in club without drinking alcohol.However, 88% of young student think that they know all the danger of alcohol. 48% think that the students are warned enough of the risks linked to alcohol consumption. However, 34,7% think the contrary. 44,6% people asked are in favor of organizing a prevention day on the dangers of alcohol in their school. 59% think that their consumption of alcohol could not change after a prevention day. Generally speaking, the persons want to know what are the dangers connected to the alcohol consumption, the problems connected to an important and regular consumption. Furthermore, a few people would like to know what social health consequences are and consequences yew we addicted to alcohol are addicted to alcohol.Thanks to this survey, we can launch our awareness campaign in business schools by leaning on the main lines of the previous analysis. We can speak particularly on  questioning of the young people.

A banned ad

We can see for example this ad which being taken off the market in 1985.

Since the beginning of banned, all the authorities of developped country try to eradicate tobacco advertising. We can see the example with the UE.

Date	What was banned
14 February 2003	General advertising
14 May 2003	Promotions
30 July 2003	Sponsorship of sporting events within the UK
May 2004	Particular advertisements in tobacconists
21 December 2004	Large adverts in shops, pubs and clubs
31 July 2005	Sponsorship of excepted global events; brandsharing

We can observ that governement understand very  early all the danger of tobacco. United States had take decision dices 1967.

In June 1967, the Federal Communications Commission ruled that programs broadcast on a television station that discussed smoking and health were insufficient to offset the effects of paid advertisements that were broadcast for a five to ten minutes each day. “We hold that the fairness doctrine is applicable to such advertisements” the Commission said. The FCC decision, essentially required television stations to air anti-smoking advertisements at no cost to the organisations providing such advertisements.

In April 1970, Congress passed the Public Health Cigarette Smoking Act banning the advertising of tobacco products on television and radio starting on January 2, 1971. The Virginia Slims brand was in the last commercial shown. Smokeless tobacco ads, on the other hand, remained on the air until 1986.

You’ve Come a Long Way, Baby

Tobacco companies have frequently targeted the female market, seeing it as a potential growth area as the largest market segment has traditionally been male. The introduction of the 1960s Virginia Slims brand, and in particular the “You’ve Come a Long Way Baby” campaign, was specifically aimed at increasing the number of women who smoked.

The Virginia Slims cigarette brand marketed to women with the slogan “You’ve come a long way, baby!” from the early 1970s until the late 1990s. The ad seen here is from 1978.

Analysis

We can observe that during the sixties, tobacco companies tried to make a good imageof cigarettes. In the last ad, we can hear several times the word : fresh. Thus the cigarette has in this time an image of fresher, of looseness.

We can think that all the different government didn’t see all the danger of the consumption of those product. Moreover, those adds are diffused in a particular context where smoking is normal.

1960 Newport Cigarette Ad

During the sixties, we can observe that tobacco was likened to the pleasure, to the coolness.

Ad of Lucky Strike – 1946